Nike’s Strategic Position and Challenges
How does the world’s leading sportswear brand stay ahead when competition is growing faster than ever? In this research paper, CLC students look at Nike’s strategic position today. They cover its identity, mission and recent financial performance, then do a full SWOT analysis. They also compare Nike with fast-rising competitors such as Adidas, On, Hoka and Lululemon. The paper ends with original ideas for winning over Gen-Z, from a custom sneaker builder to TikTok fitness challenges and partnerships with micro-influencers.
Mentored and supervised by Aikaterini Giannaraki.
Research & Writing by CLC’s students: Ioanna Papaioannou & Spyros Maniatis
